A write Up on How to Sell Better ???
When you go to a Tata Croma store, you get to experience a lot of products…and after a thorough hands-on research you end up buying the product from some other location.Yes, possibly from where you get the best Price.
In the end a lot of potential customers are lost. This happens due to lack of individual attention to the the visitors.Although, they need to understand that this is not a daily shopping and do not expect customers to buy at the first visit.
Creating a continuous experience with the visitors is necessary.
They are into selling of Electronics and relat
products which are more of a luxury than necessity
Selling of such goods should be considered on par with selling of Gold and Silver Ornaments, as usually by Munshiji’s do.
Lets take a real situation wherein you go to a Jewellery shop and you get a warm welcome, a few cold-drinks sweets as per occasion , the Lights and Fans turn On just when you enter and especially the sweet face of the owner for misbehaving kids 😉
Well, these mostly uneducated jewelers have the most important trait of customer service and retention. Yes, im speaking (ok. ok Writing) about those from the villages.
Imagine replicating the same experience at such stores. Without making visitors to stand and view the products. Instead, have some chairs (Okay okay – you can minus the Colddrinks and Sweets- Although Adding these stuffs would definitely help conversion)
Why create such experience, calculate the cost of all demonstrations, the sales personnel, the devices the maintenance of those and the cost of .
Ok, what happens next…
- Sales person creates a trust with the customer..
- Customer sits and gets the feel of the product.
- the best, the Customer gets an Experience to share…. (you know how worth it is)
- Happy Sales 😀
Why only Croma , that’s because its the only Electronics retail shop which where a customer gets a real product to test. (as far as i have experienced)
Done reading ?
Give your view….Below
4 responses to “Marketing Tata Croma”
At croma often the sales persons don’t have proper product knowledge and the terms and conditions related to the products.That causes inconvenience to the customers and at times loss of customers as they are not guided properly.
Hmm, but you can’t judge it by just 1 encounter
not 1…but everytime i had 2 visit there, this was the case….i would never have gone there again had it not been for the people who wanted me to accompany them there