Categories
User Experience

Improving the Navigation Amazon Web Services

 

Since AWS was launched in July 2002, there have been a ton of updates features and services added to it,

And since time as the services started to increase the Options on the AWS Console, began too-much to serve the purpose of an easy Navigation menu.

Here it is, how it looked with Lots of Services:

 

aws old nav
Old Navigation

Clearly visible, the Navigation menu was overwhelming and I was really thinking that AWS must do something to clear this mess.

And as any product developer would be doing, AWS team were already working on it and I saw an option “Try our new navigation”, Now this was interesting, contrary to other service providers who enforce the changes to users (you know its Facebook, yes) AWS was asking users to try and then seeking feedback and then the adoption.

aws navigation menu feedback
AWS Seeking Feedback on Navigation

The new Navigation menu is amazing and serves the purpose,

The New AWS Menu

 

Most importantly, you can Edit the Navigation as you wish and make the Shortcuts for the most used services at one-click.

Navigation Shortcuts
aws navigation shortcuts edit
Navigation Edit

And we have a better UI

Categories
E Commerce

Can Junglee.com make a dent ?

Its the most written, most tweeted topic of 2012 the every of Amazon in India.

As earlier it was already speculated the Amazon its establishing its operations and fulfilment centers in Mumbai, which was true and the momentum can be see n by them setting up the fullfillment centre and own courier service.

As the launch of Junglee it is understood as the entry of Amazon in India but through a different route. Here at Junglee Amazon isn’t selling anything which is the core of Amazon, but Junglee

Amazon enters India as Junglee

enables customers to find and discover products from online and offline retailers in India and from Amazon.com. Junglee organizes massive selection and multiple buying options from hundreds of sellers, and leverages Amazon’s proven technologies and millions of customer reviews to help customers make smart purchase decisions.

Most take it as the best option available, as Junglee provides the best price at different stores,many of those are offline. It is a wrong assumption and positioning by Amazon that lowest price is the only factor a prospects consider while making an online purchase.
Few other important points are:

  1. Trust
    How many if the stores that are recommended at Jungles can you actually trust ?
  2. Reliability
    Are you sure you will get the right product, in the right shape? This won’t be of significance when payment is COD.
  3. After Sales
    Yes its not the part of the store but the manufacturer once the product is sold, however stores like Flipkart, InfiBeam, Letsbuy (acquired by Flipkart)  offer replacements up to 30-45 days.
  4. Media
    Most prospects prefer making a purchase from a brand / store whom they have heard about from online / offline media (A friend, Ads,etc).

So, Junglee is really an aggregation and can not help customers to get Options but not to ease theDecision Making, it actually creates a confusion.

Amazon can actually get the benefit of the enormous consumer data that it will generate through the “Likes”  that it will generate and create a presence in the mind of consumers. (Though Amazon is well known)

Amazon.com Logo

We can just wait and watch till Amazon makes its way in India after facing challenges.