• I had never thought hiking trails are “designed”

    Vox video Designing Hiking Trails

    I have trekked a lot but never imagined that Trails are “Designed”… Assuming trails in India are mostly desire, accessible lines (keywords from the video) rather than Designed ones…..

    Watch the video to get curious enough. 🙂

  • PayTM and the dark pattern in Postpaid

    Usage of dark patterns by payments app PayTM as documented by The Ken Web. Details in twitter thread below.

    As the Data Protection bills come to light, Dark Patterns must also be banned in India.

  • TikTok was a canteen; Instagram is a café

    How the ban of TikTok and launch of Instagram Reels in India with restrictions and biases lead to exclusion of tier 3 and tier 4 city users mostly lower castes.

    Read more at the link


  • Portfolios are part time jobs

    Image of Calendar reminder about work

    Excludes people with less time




    Companies : Show Me your Portfolio
    Also Companies: Here is your NDA.

  • Amazon App splash screen dark pattern

    Amazon App Launch page

    So I checked the Amazon app after a few months. Just for reference, Amazon App Logo changed from this to this.

    At first I was looking for the old Amazon logo by memory, after finding no results, i realized, the logo has changed.

    Amazon App Logo Icon Changes

    What got me irrirated was the splash screen was now full lenght screen. With no way out for the user.

    Look at the full screen below

    Amazon App Splash Screen no exit routes

    Turns out they’ve force you to choose a Prime plan. There is no way to exit the flow. Youur only option is to close and restart the app.

    Now imagine users who don’t know restart is an exit route.


    • The Gen X userbase in India would be forced to add a card.
    • The subscription would continue and they would get a shock.

    This is what happens when unethical and immoral business requirements enforce a user experience against the user needs/wants.

    How to get rid of this

    Businesses with the technology and monopoly would always have control and dicatate what their users can and can not get. In my understanding regulation is the only way to tackle this. I am not sure if such dark patterns are covered in the regulations like this California ban on dark patterns. If not, it should. Such regulations are a good starting point.


    So i checked the amazon app again yesterday and was pleasantly surprised that they have updated the splash screen to make it more explicit and made the options to continue without forcing to signup for prime.

    Apart from the actions, we can see clear description in text on what the user can expect.

    Updated Amazon App Splash Screen with Clear actions and descriptions.